Global Licensing
Driving Global Brand Growth Through Strategic Ownership
Swap Asia, through our subsidiary RiffSound Pte Ltd, is the global licensee for Fender Audio. We specialize in bringing brands to life through high-performance consumer audio products—managing the full journey from story to shelf.
What We Do
01
Research & Development
Deliver design and engineering excellence across prototyping, testing, and software and firmware development. We ensure full compliance and certification, including EQ tuning, to create high-performance consumer audio products.
02
End-to-End Device Lifecycle Planning
Oversee manufacturing, global GTM strategy, and software and firmware updates, as well as end-of-life management, covering obsolescence, returns, refurbishment, and recycling.
03
Brand Development
Build strong brand positioning through messaging and communication strategy, visual branding, and content creation to drive meaningful market differentiation.
04
Global Sales and After-Sales
Enable successful market entry with channel development and management, warranty and returns management, as well as training and education programmes.
Why Work with Swap Asia as a Licensing Partner?
We specialise in guiding non-audio-native brands to become legitimate players. Our insight spans product, brand, distribution, and user behaviour.
We leverage cutting-edge audio technology and a global distributor network and build successful CE brands using a holistic, ground-up development and marketing approach.
Our Capabilities, Tools and Technology
Our Partners
